Intended to give "new life" to what is normally considered a "prosaic, functional" piece of equipment, according to the agency, the commercial features people from all walks of life using the printers to create various pieces of artwork. They then converge, flashmob style, to improve the looks of an abandoned building.
The ad will debut in theaters and cable, and will run in Singapore, Malaysia, Vietnam, Thailand, and Indonesia. A 'making of' video will also be available via Canon Asia's YouTube channel.
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