G2 KL’s claymation campaign for Jack 'n Jill Potato Crisps

To introduce the new canister packaging to Gen Y consumers, G2 Kuala Lumpur used clay animation to execute the series of TV commercials in a fun and hip style.

The campaign portrays three potato caricatures, ‘Beautiful’ potato, ‘Kindest’ potato and ‘Genius’ potato carrying out activities befitting their descriptions that youths can identify with.

Because Jack ‘n Jill has always been a name synonymous with tasty potato chips, G2 Kuala Lumpur developed the story depicting Jack ‘n Jill as a brand that adults enjoyed as kids and now young people can have fun with.

“The client wanted to project a fun image of the brand and introduce an offbeat element into the communications that will stand apart from the forgettable run-of-the-mill potato crisps commercials that clutter television airtime,” said Kenny Loh, general manager, G2 Kuala Lumpur. “We strongly believe that we have achieved that objective with an innovative idea in using clay animation as a cool factor to market Jack ‘n Jill Potato Crisps to youths.”

The commercials rolled out this month on TV channels and will go digital with a fan page on Facebook, dubbed ‘Jack ‘n Jill Potato Heads’.

Credits:

Client Jack ‘n Jill, URC Snack Foods (M) Sdn Bhd
Agency G2 Kuala Lumpur
General manager Kenny Loh
Senior account manager Elicia Wee
Senior account executive Dephin Lim, Elaine Wong
Group executive creative director David Sin
Creative group head Suryadipura Salleh
Copywriter Phang Kuan Hoong, Nadia McDonald
Art director Grace Lee
Producer Sulaiman Abu Bakar
Production house MFX
Producer at MFX Belinda Teoh