Sitting down with Campaign, Lee Yew Leong, Starcom Mediavest's executive director for Southeast Asia, dicusses where he thinks digital will be in a year and what cutting edge innovaions need keeping an eye on.
Nov 17, 2011
Digital Thinkers: Lee Yew Leong, Starcom Mediavest SEA
This video is part of a series of interviews from Campaign Asia-Pacific's Digital Downloaded roundtable event.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Nov 17, 2011
Digital Thinkers: Jeff Cheong, Tribal DDB Singapore
Nov 17, 2011
Digital Thinkers: Charles Clapshaw, Tequila ...
Nov 8, 2012
DIGITAL DOWNLOADED: The age of brand networks
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20170226&c=1)
4 hours ago
Nearly 70% of bias incidents in AI LLMs occur in ...
The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
.png&h=268&w=401&q=100&v=20170226&c=1)
4 hours ago
How Knorr used retail media to drive conversions
CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
5 hours ago
40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
5 hours ago
Meta begins firing ‘lowest performing’ staff
Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.