Commoditisation is natural and will subside: ZenithOptimedia's Steve King

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King, who participated in a panel discussion about the topic during the Media360Asia conference (see the March issue for details), sat down to talk with Campaign Asia-Pacific about what he sees as the true reason for ongoing commoditisation, as well as his belief that its days are numbered. 

King also rejects a suggestion of a drop in quality due to pricing pressure, and shares his opinions on the structural changes effecting the media business.

Look for more video interviews from Media360Asia over the next few weeks.