The Work
Benjamin Li
May 21, 2014

CASE STUDY: How Oreo turned animated emoji into sales growth

CHINA - With Carat China and WeChat, Oreo let people create and share Oreo emoji—animated digital images of themselves and loved ones—sparking a significant sales increase.

CHINA - With Carat China and WeChat, Oreo let people create and share Oreo emoji—animated digital images of themselves and loved ones—sparking a significant sales increase.

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