Campaign India Team
Sep 14, 2023

Apple shares a carbon footprint update with Mother Nature

Apple CEO Tim Cook and actor Octavia Spencer star in new film that reveals the tech giant is on track to bring its entire footprint to net zero by 2030.

Apple has rolled out a film through which it reveals updates to its 2020 promise of bringing its entire footprint to net zero by 2030.
 
In the film which features CEO Tim Cook, the Apple team is nervously getting ready for a meeting. Cook and the rest of the team are practicing their dialogues, when the chair of the meeting, Mother Nature arrives, role played by actor Octavia Spencer. Spencer takes her seat and informs the team that it's her third corporate social responsibility meet of the day with companies and asks for an update on the 2020 mission, while stating she's ready to face 'disappointment'.
 
What follows is that the team has some 'exciting' updates and reveals that Apple is on target to meet
their goals.
 
The film, which was published on 13 September shortly after the Apple event, also reveals Apple's first carbon neutral product, the Apple Watch.
 
 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Nissan launches 90s-inspired video game ahead of ...

Dark Horses collaborated with illustrator Kentaro Yoshida and Electric Studios to create the game.

2 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

19 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

20 hours ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.