Alpenliebe Chocolate China TVC focuses on acts of kindness

The campaign focuses on key cities across China and will be on the air this Sunday (12 November), highlighting a new packaging for the candy.

The 30-second TVC shows a young lady picking up Alpenliebe chocolate filled toffee candy from an almost empty glass jar before heading out. To dramatize the tagline, ‘Candy melt in the heart’, the TVC shows the hero, a living teddy bear who goes on a quest to replenish the jar before his human friend returns home.

Ma Limin, the brand's China marketing director, said that the brand wanted a campaign that would create a little dose of indulgence and remind consumers that a little act of kindness can put a smile on everyone.,

BBH China was awarded the Alpenliebe creative business in 2010. 

Joanne Liu, business director, BBH China, said a lovable teddy bear that resonates with young women is a continuation of the Alpenliebe brand's association with kindness and sharing joy and had nothing to do with the recent Hollywood film Ted.

Alpenliebe is the flagship brand of Perfetti Van Melle in China. BBH China was awarded the Alpenliebe creative business in 2010, and ZenithOptimedia handle the media account.