yingli solar

Why don't Asian brands sponsor sport?
Aug 17, 2010
Staff Reporters

Why don't Asian brands sponsor sport?

For most brands, sports are a good fit. Whether it is bidding for the half-time ad slots at the Super Bowl or acquiring the naming rights to the latest billion-dollar sports stadium in Europe, sport is one of advertising's most high value platforms. So why is it taking time to win over Asia?

Why don't Asian brands sponsor sport?
Aug 17, 2010
Staff Reporters

Why don't Asian brands sponsor sport?

For most brands, sports are a good fit. Whether it is bidding for the half-time ad slots at the Super Bowl or acquiring the naming rights to the latest billion-dollar sports stadium in Europe, sport is one of advertising's most high value platforms. So why is it taking time to win over Asia?

World Cup sponsor Yingli Solar becomes household name in China : MEC
Jul 29, 2010
Benjamin Li

World Cup sponsor Yingli Solar becomes household name in China : MEC

SHANGHAI - Solar energy company Yingli has greatly improved its brand image and visibility in China after being the first ever Chinese company to sponsor the World Cup, according to an MEC research report.

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