worldwide partners
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The CMO obituary was premature, new report concludes
Anonymous interviews with global CMOs by indie agency network WPI reveals a candid picture of a role under strain—and the inventive ways leaders are adapting rather than fading out.
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Inside the reverse holding company: 'The future belongs not to the networks but the most networked'
At 87, Worldwide Partners is tearing up the holdco playbook with no HQ, no hierarchy—just a network out to prove that being connected beats being controlled. CEO John Harris talks to Campaign Asia-Pacific.
Sorrell and Harris lead calls to reimagine advertising
Industry leaders reframe the independent agency imperative at Worldwide Partners’ global summit.
Why indie agencies are prioritising strategy
The pandemic forced agencies to embrace business thinking as entire industries shut down, according to a report by Agency Futures Index.
Hacking the (independent) agency's business model
We got access into a closed-door meeting of independent agencies that deconstructed the agency of now to try to reconstruct one of the future.
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