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Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
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Time to reimagine talent retention
The CEO of GrowthOps Asia has a few tips on how marketing and tech agencies can sustain hybrid working while also ensuring that creativity is retained.
Slow the fuck down
The pandemic has made everyone in adland busier than ever. After a near-death experience, Emma Harris says it is time to acknowledge that work should only be one part of our rich lives.
It's not agency culture, it's 'Kool-Aid'
Culture has to flow from your people, not be imposed by the few from above.
One in three marcomm pros eyeing career change
New research highlights shift in attitudes to working practices.
How flexible work rules benefit Reckitt Australia's marketing team
Reckitt Health's marketing director explains four key benefits of a flexi-workplace that allow more seamless work with other markets and agencies.
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