Everyone's favourite new toy will be your CCO, quicker than you can say ‘logarithmic growth’.
Culture has to flow from your people, not be imposed by the few from above.
Progressive businesses are allowing talent to work from home yet much of adland wants to drag staff into offices, points out one industry leader.
Jon Wright, regional director of analytics and insight at MEC for Asia-Pacific, looks at using an understanding of consumer social networking behaviour to help guide brand social media activities.
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