Matt Readman

Women's World Cup: seeing is not the same as believing
Aug 23, 2023
Matt Readman

Women's World Cup: seeing is not the same as believing

As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.

How advertising fuels racist myths in sport
Aug 19, 2020
Matt Readman

How advertising fuels racist myths in sport

The best and worst of how we deal with race as a society is exaggerated in sport, so the myths surrounding it must be re-examined.

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