Matt Readman
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Aug 23, 2023
Women's World Cup: seeing is not the same as believing
As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
Aug 19, 2020
How advertising fuels racist myths in sport
The best and worst of how we deal with race as a society is exaggerated in sport, so the myths surrounding it must be re-examined.
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