waze
Google launches Waze Local in Malaysia
Google is monetising the data collected by its GPS software, opening up ad formats to small- and medium-sized businesses after a successful rollout with large-scale advertisers.
Waze & Maxis Malaysia introduce child-voices to encourage safe driving
Navigation app Waze has teamed up with Malaysian-based telecommunications company Maxis and creative agency Ensemble Worldwide to launch a 'children's voice package' in the app in hopes that kiddy voices will promote safer driving.
Indonesia Q&A with VML's head of digital
Time online has increased expectations from Indonesian consumers and brands are responding with beefed up digital investment.
Standard Chartered taps into social GPS app for credit-card acquisitions
KUALA LUMPUR - Standard Chartered Bank has leveraged the increasing popularity of social GPS application Waze for its ‘Travel smart’ campaign.
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