vladimir djurovic
Jun 20, 2011
INSIGHT: Global giants decide to call time on brands
Corporations in every sector are reviewing their product portfolios and divesting those brands which no longer fit.
Mar 1, 2010
Building a new brand culture in China, a market traditionally reliant on trademarks
The list of Chinese companies with a genuine brand proposition can be counted on one hand, and this despite the huge number of domestic firms competing for the country's consumer market. Is the country's preference for trademarks over brands holding it back in domestic and international markets?
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