vivaki
Grace Liau exits Publicis Groupe amidst Vivaki rebrand
SINGAPORE - Grace Liau has stepped down from her role as Vivaki’s general manager for Asia Pacific, with the Vivaki team in the region to be absorbed into Publicis Media’s data, technology and innovation practice.
VivaKi integrates anonymised Tencent data into its DMP
SHANGHAI – VivaKi has partnered with Tencent in the field of data management platform (DMP) solutions in an agreement that will allow the two companies to jointly develop big data analytics for cross-screen marketing.
VivaKi RTB buyers to move into media agencies
GLOBAL - Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines.
VivaKi China fills MD role with Google hire after one-year hunt
BEIJING - David Chen will drive adoption of VivaKi's products, technology and partnerships across Publicis Groupe agencies in the Chinese market, filling the managing director role that has been left vacant since May 2013.
Spikes Nights 2013: Parties take to the streets, bus and rooftops
SINGAPORE - Like previous years, Spikes Asia isn’t just about seminars. There are opportunities to network—aka “parties”—on each evening of the three-day festival.
VivaKi launches AOD Activation Centre in Asia-Pacific, led by Grace Liau
ASIA PACIFIC - VivaKi has brought its Audience on Demand (AOD) suite to Asia-Pacific via the launch of a regional Activation Centre in Singapore, aiming to scale Publicis Groupe’s addressable media practice throughout the region.
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