vision pro
Jul 18, 2024
Dept taps spatial tech to grow client base in Asia-Pacific
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
Mar 9, 2024
Apple Vision Pro is making headlines, but may be a premature choice for brands
With an eye-watering price tag, it's easy for advertisers to be dismissive of Apple Vision Pro as an ad platform. But extended reality has the future potential to reach consumers in ways other channels can’t reach.
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Jun 6, 2023
Apple unveils its Vision Pro mixed-reality headset
Priced at $3,499, the Vision Pro offers a new way for users to interact with digital content in physical space, utilising their hands, eyes, and voice to interact with apps.
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