viera
Apr 11, 2012
Panasonic hands strategy, creative business to Dentsu Utama
KUALA LUMPUR - Panasonic has handed the strategy and creative duties for its Lumix and Viera brands to Dentsu Utama, following a five-way pitch.
Sep 3, 2010
McCann Erickson brings TV characters alive for Panasonic Viera 3D TV launch
SINGAPORE - As a part of their integrated national campaign involving outdoor, a microsite, Facebook, location-based mobile technology and radio, McCann Erickson Singapore and Panasonic Singapore have launched a new campaign to showcase their new 3D TV in the Lion City.
Jun 30, 2010
CASE STUDY: Panasonic puts life in entertainment with its Viera range
Panasonic wanted to establish its Viera range as Malaysia's leading flat panel LED TV brand by demonstrating that it 'puts more life in entertainment'.
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