vccp

Oct 18, 2024

Deliveroo simplifies dinner, one dollar at a time

Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.

Jul 29, 2024

Cathay Pacific blends safety with scenic Hong Kong in new film

The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.

Jan 15, 2024

Golf body the R&A hires ad agency to attract more women to the sport

The appointment follows a competitive pitch led by Ingenuity.

Jan 11, 2024

Creative Minds: Jerome Lum stumbled upon a career in copywriting and became the office guy with the best taste in sneakers

The Singapore creative discovered he had a knack for writing things that made people laugh and has been riding that high ever since.

Nov 1, 2023

Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver'

VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.