ultrasupernew

Feb 3, 2025

Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés

EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

Jun 14, 2024

2024 Cannes Contenders: UltraSuperNew's promising picks

As the race for Cannes heats up, UltraSuperNew's group creative director predicts which campaigns will come out on top.

Feb 6, 2024

Love, limitations and an AI experiment: Skyn's Valentine's Day campaign

Premium condom brand Skyn creates a safe framework for two AI platforms to go on a live digital date. Awkward yet poignant, the love story pulls heartstrings.

Dec 11, 2023

Skyn desires to touch souls, not just bodies this Christmas

For a generation losing interest in sex, Skyn creates whispers of intimacy and hushed desires for a deeper connection in its latest Christmas offering. Here’s an exclusive peek.

Aug 1, 2023

Flaccid but playful, condom brand Skyn rolls out latest pleasure chase

'No Skyn, no loving'? No excitement, no kidding, says Ad Nut.

Jun 1, 2023

2023 Cannes Contenders: UltraSuperNew picks top APAC campaigns

The group creative director at UltraSuperNew picks standout campaigns that have a chance of scoring at Cannes this year.