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Nov 8, 2013
Vodafone finds it difficult to reconnect
BRAND HEALTH CHECK: Australian telco hopes rebranding campaign will stem the tide of fleeing customers.
Jul 25, 2013
Louis Vuitton needs to regain its lost exclusivity
BRAND HEALTH CHECK: French luxury brand is hoping restricted availability and higher-end goods will create desire.
May 27, 2013
Reebok should draw on its rich heritage
BRAND HEALTH CHECK: The British sportswear brand seems to have lost its identity since being taken over by Adidas.
Oct 18, 2012
BRAND HEALTH CHECK: Billabong needs to go back to basics
The once iconic Australian company faces a buyout after diversifying beyond recognition.
Nov 25, 2010
LG Electronics misses out on a smart act
South Korean mobile player LG Electronics fires its CEO after entering the smartphone market too late.
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