style
In China, 'information cocoons' eclipse 'the big idea'
Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois.
wwwins Isobar launches China’s first TVC-aware app for adidas NEO
SHANGHAI - A global TV campaign for adidas's youth line, adidas NEO, will be launched first in China on 15 September, supported by a mobile application that allows consumers to interact in real-time with the TVC via audio Mackin technology—a first in China.
Nissan launches game-style website promoting “zero emissions”
YOKOHAMA - Nissan Motors has launched a promotional website, 'The Planet Zero', aimed at allowing visitors to “experience a virtual zero-emission society, in an understandable way”.
Prestige Magazine hires SCMP's creative director
HONG KONG - Prestige Hong Kong has hired Steve Ellul, creative director of South China Morning Post's Post and Style Magazines for over seven years, as art director.
MediaCorp ramps up media offerings ahead of 75th anniversary
SINGAPORE – National TV broadcaster MediaCorp continues to diversify across other media including digital, out-of-home, live events and films, as some 900 guests attended yesterday’s MediaCorp Festival 2010.
MediaCorp launches interactive digital magazine Style
SINGAPORE - MediaCorp will be launching Singapore’s first interactive digital magazine with the November issue of Style.
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