spikes asia 2013
Drive action before emotional connection: Adam Ferrier
SPIKES ASIA 2013 - In his presentation this afternoon, Adam Ferrier, head of behavioural science at Naked Communications, argued that over-emphasis on creativity at traditional advertising agencies risks stifling the potential of campaigns to effect real behavioural change among consumers.
Images, visual platforms central to experience exchange for young people: Starcom
SPIKES ASIA 2013 - Storytelling has become storymaking, and images and visual platforms have become central to the process of experience exchange between young people, according to Emma Montgomery, global product director at SMG Human Experience Center.
First shortlists released at Spikes Asia 2013
SPIKES ASIA 2013 - Juries at the 2013 Spikes Asia Festival of Creativity have decided on shortlists in the Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital and Mobile categories.
Co-creation changing the agency model
SPIKES ASIA 2013 - Spurred by digitisation and the growth of social media, consumers are no longer just a source of insights and revenue but are increasingly generating ideas—and raising questions over the relevance of creative agencies, according to Joel Cere, the global insights and innovation director of Eyeka.
Getting people to make time for your brands: Contagious
SPIKES ASIA 2013 - In an era where time is short and everything's a distraction, when a website that's just a quarter of a second slow can lose you a customer, brands have to work harder than ever to earn the customer's time, said Will Sansom, a consultant from Contagious Insider, the dedicated consultancy arm of Contagious Communications in his morning talk at Spikes Asia.
Spikes Asia 2013 kicks off
SPIKES ASIA 2013 - Jurors have a stack of 4,832 entries from 20 countries to get through, and more than 1,800 delegates from 28 countries are expected for the 2013 Spikes Asia Festival of Creativity, which gets underway today.
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