social media week
PR PROFILE: AKA Asia shows girl power in the heart of competition
When ImpactAsia, an independent PR firm based in Hong Kong, was looking to open an office in Singapore at the end of 2008, Kate O’Shea and Amy Wright, who were both working at Grayling Singapore at that time, saw the opportunity.
TBWA's DAN turns partygoers into 'Cocktail Lab Rats'
HONG KONG - As part of Social Media Week, TBWA's Digital Arts Network threw a party on September 28 which combined social media, RFID technology and alcohol to great success. Each party goer was assigned a random cocktail ingredient when they had logged in via Facebook. To claim a free drink, at least two cocktail ingredients were needed, one of which had to be alcoholic. The odd concoctions were shared automatically on Facebook.
SMWHK Web Wednesday with LinkedIn's Olivier Legrand
HONG KONG: The guest of honour at digital mixer Web Wednesday on 26 October was Olivier LeGrand, LinkedIn's head of marketing solutions for Asia-Pacific. While being grilled by event organiser Napoleon Biggs, LeGrand discussed LinkedIn's position in Asia-Pacific, its revenue streams and potential as a marketing platform.
Social Media Week Hong Kong Opening Event
Social Media Week (SMW) is a global event taking place in nice cities across the world from 8 to 12 February. SMW Hong Kong marks the event's Asia debut with 30 plus events examining emerging trends in social media. The event opened with a press conference and cocktail evening at the Pawn Restaurant in Wan Chai, Hong Kong on 8 February.
Young population, user engagement push social media movement in Asia
HONG KONG - The high level of user engagement, coupled with a younger population more willing to express themselves in the blogging sphere and the high mobile adoption rate in Asia, are pushing the social media movement in Asia, social media experts said at the opening event for Social Media Week Hong Kong which kicked off yesterday.
Hong Kong to host Asia’s first social media week
HONG KONG - Global event Social Media Week, taking place in Hong Kong this week from 8 to 12 February, marks the SAR’s first citywide event dedicated to discussing emerging trends in social media and how they impact society and business.
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