social media marketing

2 days ago

Facebook, YouTube most popular social media platforms for product discovery: report

Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.

Apr 1, 2016

TubeMogul adds capability to buy video advertising on Facebook and Instagram

SINGAPORE - TubeMogul has announced that it is one of the first video platforms to be awarded the Facebook Marketing Partner badge.

Nov 1, 2012

OPINION: Social-media content and intellectual property

With sharing and remixing of content inherent in social networking, how can brands respect intellectual property ownership while also protecting their own IP? Natasha Zhao, lead consultant at Blugrapes, offers the three 'C's of IP.

Apr 19, 2012

INTERVIEW: Facebook APAC vice-president of sales Erik Johnson

ASIA-PACIFIC - In an exclusive interview with Campaign Asia-Pacific, Facebook's vice-president of sales for the region, Erik Johnson, discussed the Timeline launch and urges brands develop the 'new muscles' required to make social media the core of every campaign.