social media marketing
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Social media agency Spin expands to APAC with Sydney hub
EXCLUSIVE: The London-born agency, fresh off wins with Fortnum & Mason, Google Cloud, Five Guys, among others, has launched in APAC with Shannon Johnston at the helm.
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Out-of-phone: What happens when creator content leaves the feed?
TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.
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Facebook, YouTube most popular social media platforms for product discovery: report
Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.
TubeMogul adds capability to buy video advertising on Facebook and Instagram
SINGAPORE - TubeMogul has announced that it is one of the first video platforms to be awarded the Facebook Marketing Partner badge.
OPINION: Social-media content and intellectual property
With sharing and remixing of content inherent in social networking, how can brands respect intellectual property ownership while also protecting their own IP? Natasha Zhao, lead consultant at Blugrapes, offers the three 'C's of IP.
INTERVIEW: Facebook APAC vice-president of sales Erik Johnson
ASIA-PACIFIC - In an exclusive interview with Campaign Asia-Pacific, Facebook's vice-president of sales for the region, Erik Johnson, discussed the Timeline launch and urges brands develop the 'new muscles' required to make social media the core of every campaign.
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