social commerce
.jpg&h=268&w=401&q=100&v=20250320&c=1)
How AI and local insights are shaping Thailand’s ecommerce boom
From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Southeast Asia boom markets: How Indonesia is redefining social commerce
TikTok Shop and YouTube run the show in Indonesia, where brands and creators are turning live streams into must-watch cultural events—and a $22 billion growth opportunity by 2028.
TikTok launches Messaging Ads in Asia Pacific
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space?
With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Indonesia to regulate social commerce: What should marketers expect?
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
TikTok Shop has yet to become mainstream amongst Singapore's consumers
TOP OF THE CHARTS: A study from Milieu Insight finds only 16% of consumers in Singapore have turned to social media for shopping.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins