smoking kid

CASE STUDY: How THPF shocked smokers into quitting
Jun 27, 2012
Staff Reporters

CASE STUDY: How THPF shocked smokers into quitting

The Thai Health Promotion Foundation (THPF) launched anti-smoking campaign 'Smoking kid' to shock smokers into quitting through one-on-one interaction.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Top exits and entrances of 2024

2 Top exits and entrances of 2024

Vanilla Ice is ice cold in hilarious beer campaign

3 Vanilla Ice is ice cold in hilarious beer campaign

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

5 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

6 Omnicom-IPG billings hit $2.7 billion in China: Ebiquity

‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

7 ‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

The best Christmas ads of 2024 are here

8 Unwrapping the best Christmas ads of 2024

EssenceMediacom's Nick Lawson to leave after 33 years

9 EssenceMediacom's Nick Lawson to leave after 33 years

Audi China marketers on launch of new EV brand

10 Audi China marketers on launch of new EV brand