smell
'Read this ad with your nose': The state of scent marketing
Scent is increasingly being used by brands as a way to experiment with multi-sensorial concepts. Campaign explores how marketers can use scent effectively without causing too much of a stink.
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Scent marketing: The sweet smell of (brand) success
With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.
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