sina weibo
Nielsen China partners with Sina Weibo to enhance DAR offerings
The company also rolls out Digital Brand Effect for the first time in China.
Social media a priority in China but strategy still hazy: Forrester
CHINA - Chinese marketers’ social-media spending will continue to grow rapidly, but challenges in defining strategy and measuring effectiveness persist, according a new report by Forrester.
CASE STUDY: How Dove instigated debate around beauty notions in China
Unilever's Dove challenged stereotypical standards of physical appearance in China in order to showcase its brand value of 'real beauty by real women'.
On the trail of scantily clad zombies who like vodka and haircare on Sina Weibo
Join Kevin Lee, director at Skye Analytics, a division of Skye Media, as he goes zombie hunting on Sina Weibo and uncovers a lair of the automatons, all of whom are suspiciously enamored with the same set of unrelated brands.
CASE STUDY: How KWC used social media campaign to connect with young consumers
HONG KONG - Kowloon Watch Company (KWC) won young Mainland Chinese consumers’ hearts with an unusual approach through Sina Weibo.
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