search engine marketing

Aug 4, 2021

How CP FreshMart won business by losing Google-search ad auctions

CASE STUDY: With Yell Advertising, the Thai food-delivery service purposely lost search-engine keyword auctions and wrote ad copy that called out the competitor in the above ad spot.

Nov 21, 2017

Direct website traffic is the most influential ranking factor: SEMrush

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.

Oct 21, 2014

MEC Hong Kong wins Regal Hotels' Greater China SEM duties

HONG KONG - MEC has been awarded the global search engine marketing business for Regal Hotels International as the client gets ready to build a new O2O travel loyalty platform.

Apr 13, 2011

How to generate quality leads at low cost via search

SINGAPORE – Purpleclick founder and CEO Leonard Tan offers advice to marketers looking to generate highly qualified leads at a lower cost through search.

Mar 15, 2011

Image Creative appoints PurpleClick Media for second year

SINGAPORE - Image Creative Design, Singapore’s leading interior design company, has renewed its search marketing campaign with PurpleClick Media, as a continuation from the previous successful campaign.

Sep 21, 2010

Reprise Media appoints Bant Breen as worldwide CEO

GLOBAL - Interpublic Group’s Mediabrands has announced it has tapped Bant Breen as Worldwide CEO of Reprise Media, the award-winning search and social media marketing agency.

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