sap
Accenture and TD Bank unveil coalition aimed at increasing disability inclusion in marketing and communications
EXCLUSIVE: In partnership with Disability:IN, it aims to create measurable change by sharing resources across industries and competitors.
Asia-Pacific Power List 2021: Lijun Sun, SAP
Sun is an innovative CMO who dedicates her time to cultivating talent and could fill several cabinets with the awards she has helped SAP win since she joined the IT giant six years ago.
Software giant SAP hires Julia White as chief marketing and solutions officer
CMO Alicia Tillman is exiting the company after six years.
SAP chooses OMG for global media remit
A group-level custom solution called North Star will carry out the software provider's media duties, which had been PHD's purview for the last five years.
Weak supply chain integration hurts online sales: SAP
Identifying friction points in the consumer journey and making improvements to the overall purchasing experience reduces cart abandonment, according to a SAP study.
APAC consumers lead world in abandoning online shopping carts
TOP OF THE CHARTS: An SAP study shows APAC consumers are leaving the most money on the table, or in the digital cart.
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