rob campbell

Jul 13, 2020

R/GA strategy chief Rob Campbell exits in restructure

Interpublic agency confirms it has made redundancies amid coronavirus crisis.

Sep 11, 2014

Was Groundhog Day a documentary on Chinese advertising strategy?

Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material status.

Apr 18, 2013

Dove's 'Real sketches' film provokes jealousy, controversy

Unilever's Dove brand has struck a nerve yet again with a video in which women confront the gap between their perceptions of their own appearance and the way others see them, through sketches by a forensic artist.

Apr 26, 2012

Everything we know is wrong: 'Grumpy' duo takes on industry myths

SHANGHAI - Conventional wisdom about television, pre-testing, love of brands, and western models of marketing success came under the rapid-fire but good-natured attack of two regional agency leaders in a spirited presentation today at the Asian Marketing Effectiveness Festival.

May 4, 2010

Rob Campbell to depart M&C Saatchi's Sunshine for Wieden + Kennedy Shanghai

SHANGHAI - Rob Campbell (pictured), the managing partner and brand strategist for M&C Saatchi's brand consultancy Sunshine, has been named Wieden + Kennedy's regional head of planning.

Nov 19, 2009

Sony overhauls advertising budget to focus on core products

TOKYO - Sony is planning to realign its global advertising budget, worth around US$5 billion, to concentrate on a reduced number of products deemed to have strong potential in an effort to increase its competitiveness.