Robert Campbell
Rob Campbell, a self-professed opinionated sod, is regional head of strategy for Wieden+Kennedy, based in Shanghai.
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Was Groundhog Day a documentary on Chinese ...
Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material status.
Marketing-claim porn
The sins of those in charge of marketing kid and baby products—not to mention those who buy them.
Lucille Ball understands planning better than planners
What a 1950s TV star can teach today's planners.
When planners go bad (or sad)
Spotting the potentially dangerous 'intellectual wannabe' planner.
All I really needed to know in adland I learned ...
Though she still doesn't seem to quite understand what I really do, my mum gave me the piece of advice that makes the most difference in my work.
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