retail media networks
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Commerce Max officially launches as Criteo address fragmentation in retail media
The endeavour to consolidate retail media unmistakably demonstrates a determination by Criteo to command the swiftest advancing sector within the media industry.
Campaign Crash Course: Leveraging retail media networks in APAC
In this lesson, GrabAds provides a five-minute tutorial on how brands can use retail media networks to target shoppers.
Why Amazon’s retail platform positions it to dominate in streaming
The e-commerce giant is reportedly building an ad-supported tier for Prime Video — and its massive trove of sales data will help sweeten the buy for brands.
Why retail media networks have become the primary focus for brands in APAC
No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.
Can retail media networks offer brand marketers a fresh way to reach target customers?
FairPrice Group's marketing and omnichannel monetisation head discusses the "rapid rise" of retail media networks and how they can plug middle-of-the-funnel customer engagement.
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