resonance
Fast fashion brands wearing it well with consumers
Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.
Marriott continues to suffer from country controversy
BRAND HEALTH CHECK: Marriott touched the live wire of national pride when its China website listed Taiwan, Hong Kong and Tibet as countries. We assess the lasting damage, and lessons for other brands.
Resonance China to merge with Skye Media
Deal will create independent Chinese social-media agency of a scale that may raise eyebrows at large holding companies.
SapientNitro collaborates with Resonance for Tag Heuer branded content
SHANGHAI - Digital agency SapientNitro is collaborating with social-media agency Resonance on a content-driven microsite for Tag Heuer, a long-term strategy aimed at providing more than just product information to Chinese consumers.
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