reputation

Sep 23, 2024

The impact of social media on brand boycotts in Asia

A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.

Dec 21, 2022

Weathering an influencer crisis

Five steps your brand can take.

Apr 1, 2020

The courage to evolve

The founder and creative chairman of David & Goliath thinks big about how the advertising industry could use this crisis as a catalyst for change.

Feb 18, 2020

Corporate reputation no longer just about financial performance

A new report by Weber Shandwick reveals the changing facets of reputation that lead to increased scrutiny for companies.

Feb 27, 2019

‘Informed’ Japanese become more trusting: Edelman

Society is seen becoming more divided, while international trust in 'Brand Japan' increases.

Jul 24, 2018

Lenovo seeks agency support for seven-figure China PR brief

The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.