representation
How to fix adland's motherhood crisis
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Victoria’s Secret’s comeback fashion show portrays ‘tokenistic’ brand identity
Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.
Media agencies and clients must put a stop to 'dirty attention'
Marty Davies explores why a reckoning is coming for disinformation in the ad industry.
Over-60s make up just 4% of people in global ads
Brands are overlooking a lucrative audience, according to CreativeX.
Why South Asian Heritage Month matters in PR
Mohammad Qazalbash reflects on his father's journey from his small, conservative hometown of Peshawar to pursue a new career in London, and reiterates why diversity matters now more than it's ever done before.
Majority of agencies in SEA lack formal processes for diversity in ads: What needs to be done?
According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.
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