relations
Staying a step ahead in the constant battle between earned trust and paid visibility
In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.
Elizabeth Holmes scandal: a reminder that PR must protect journalistic independence
The relationship between PR and the press is a vital one. We on this side of the fence need to do everything we can to preserve it.
How should brands deal with employee activism outside the workplace?
At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
Huawei turns cell towers into photo perches in Kenya
A campaign with a landscape photographer and the country's top telco, Safaricom, put a new twist on the 'rooftopping' trend, producing impressive images and earned-media coverage.
Singapore EDB claims benefits from new agency model
SINGAPORE - The proliferation of digital has changed the way clients and agencies work, and so Singapore’s Economic Development Board opted for a new, collaborative agency structure to suit its business objectives of wooing foreign businesses into Singapore.
An audience with the Pope's PR man: Father Federico Lombardi
With the Catholic Church under new management and undergoing major reform, Alex Benady talks to the man responsible for communicating 'the Francis effect' to the masses.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)