relations
Staying a step ahead in the constant battle between earned trust and paid visibility
In the high-stakes game of PR, companies need to continuously take a critical decision—buy fleeting fame with paid placements, or invest in building trust for earned media gold.
Elizabeth Holmes scandal: a reminder that PR must protect journalistic independence
The relationship between PR and the press is a vital one. We on this side of the fence need to do everything we can to preserve it.
How should brands deal with employee activism outside the workplace?
At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.
Huawei turns cell towers into photo perches in Kenya
A campaign with a landscape photographer and the country's top telco, Safaricom, put a new twist on the 'rooftopping' trend, producing impressive images and earned-media coverage.
Singapore EDB claims benefits from new agency model
SINGAPORE - The proliferation of digital has changed the way clients and agencies work, and so Singapore’s Economic Development Board opted for a new, collaborative agency structure to suit its business objectives of wooing foreign businesses into Singapore.
An audience with the Pope's PR man: Father Federico Lombardi
With the Catholic Church under new management and undergoing major reform, Alex Benady talks to the man responsible for communicating 'the Francis effect' to the masses.
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