rebranding exercises
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Domino’s launches first-ever jingle in global brand refresh
The jingle comes alongside splashier brand colours in a new design and refreshed packaging.
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Why do it, Nike? What makes a good brand logo?
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
Singapore’s oldest insurer revamps logo and visual identity
The rebranding was led by Design Bridge and Partners.
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Cracker Barrel’s 'sterile, soulless branding' sparks political backlash, $94 million market hit
The country-style chain’s rebrand dropped its barrel-and-farmer emblem for a minimalist wordmark.
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Tag launches new branding with a promise to ‘make it land’
The updated identity signals a readiness for the future, while staying true to its core: delivering quality content at scale across every channel.
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Guardian Malaysia wants you to 'own your beautiful' in wellness campaign
The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
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