publishers
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‘The weather is changing’: How much should publishers fret about Google AI Overviews?
From regulatory complaints to lawsuits, news publishers are sounding the alarm about the potential impact of AI summaries on their revenues.
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1% click-through rate: How Google AI Overviews is killing publishers
New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.
Social media, programmatic video and display top investment areas for marketers in APAC: Quantcast
The industry is racing to keep pace with rapidly shifting consumer habits as they embrace digital. Agencies will be pushed to display better ROI and publishers to better understand their audiences using emerging first-party tools.
Facebook begins phased rollout of News service in Australia
Social-media giant will pay publishers to populate its News service, having already struck deals with News Corp and Seven West. It has also announced two news funds, including one for small publishers.
The complex way forward to respecting privacy in APAC marketing
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
Ending the duopoly's free lunch
Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.
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