procurement
Finding the lost love between marketing and procurement
While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as a recent MediaSense forum in Singapore underlined.
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Woolley Marketing: Is procurement the villain or the patsy?
Spend time with any procurement person, and you will find a professional who is diligent, often analytical, and typically curious. But why is the agency-procurement relationship often contentious? Darren Woolley explores.
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Brand marketing procurement teams unhappy with their KPIs: WFA study
TOP OF THE CHARTS: People who set targets in organisations often lack a comprehensive understanding of marketing, which amplifies the divisions between procurement, marketing, and other departments within the company, according to a study by the WFA.
The war for talent versus procurement of design
When the creative talent crunch comes up against procurement pressures, the carnage hurts everyone. Design Bridge's ECD has ideas on how agencies can defend themselves—and future generations.
A word to brand procurement chiefs: you get what you pay for
Clients have the potential to create a virtuous circle when they invest properly in their agency partners.
Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
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