print advertising
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Oct 14, 2024
Why print is an enduring force for advertisers
In a world fixated on quick wins and bottom-line results, print advertising has come to stand as a testament to brand-building despite closures of print publications and declining print sales.
Jan 10, 2023
Media chiefs predict quick industry recovery from recession
The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns.
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