pringles
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Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
Pringles splits with Grey as it ends 27-year relationship
Kellanova, which owns the brand, launched a creative review earlier this year, resulting in a move away from incumbent agency Grey.
Pringles reviews global creative account
Grey Group has worked with the Kellanova-owned brand for 27 years.
Pringles repurposes iconic US Superbowl 'Can Hands' ad
Pringles remakes its Super Bowl ads for the European market, poking fun at what can happen when people get their hands stuck inside a Pringles tub.
VML Singapore wins digital AOR for Pringles Asia-Pacific
ASIA-PACIFIC - Kellogg's has appointed VML Singapore as digital agency of record for its crisps brand Pringles following a multi-agency pitch initiated in February.
P&G sells Pringles for $2.35bn to Diamond Foods
GLOBAL - Procter & Gamble, the global FMCG company, has sold its last remaining food brand Pringles to Diamond Foods for $2.35 billion.
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