prevention

Oct 13, 2024

Anti-fraud programmes ‘saved US advertisers $10.8 billion in 2023’

Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.

Jun 18, 2018

'Be careful when talking about Tibet': Tool aims to help brands avoid hot water

Social-management platform Kawo wants to help ease the angst of brand managers who worry about posts running afoul of China's ever-shifting list of banned topics.