pop culture
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No one talks about ads anymore: Have they lost their pop-culture charm?
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
‘The White Lotus effect’ on Thai tourism
For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.
New Balance boasts deep roots and universal appeal in Grey Days film
Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
Being relatable shouldn’t be the end goal
Creativity lies in exploring the gap between the relatable and the unexpected
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Asian Boys' Love takeovers to live music: The pop culture moments shaping Asia
Marketers looking to navigate and capitalise on the evolving cultural landscapes in Asia-Pacific can significantly benefit from tapping into passionate communities, says Culture Group's Acacia Leroy.
Obsessed: Tapping into the power of superfandom in APAC
Three in five Gen Z identify as a superfan in some way. From tears to cheers, screaming Switfies to fan misbehaviour, emotions and entertainment are goldmines for brands. Canvas8’s Elly Lau reveals Asian trends and behavioural insights.
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