pitches
Pitch 'ghosting' is not on in 2024
Pending a pitch, James Swan worked out his agency invested over $12,000 of resources responding to the brief; only for the brand in question (a self-professed ‘people-first business’) to neglect bothering to let them know the outcome.
Incumbents struggle to retain media accounts in China amid slowdown
New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures.
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L'Oreal launches media review in Indonesia
Wavemaker is the incumbent, retaining the account after a review in 2020.
Is a pitching frenzy back after last year’s slump?
Campaign asks adland whether ‘the pitch is back’ following a flurry of pitch news, from John Lewis Partnership to Sainsbury's.
Where is it written that marketers must write better briefs?
Clients think they write great briefs. Agencies disagree. Who's right? In search of an answer, the founder and CEO of pitch consultancy TrinityP3 compares the situation to other professions, such as architecture, the law and medicine.
The war for talent versus procurement of design
When the creative talent crunch comes up against procurement pressures, the carnage hurts everyone. Design Bridge's ECD has ideas on how agencies can defend themselves—and future generations.
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