pernod

Pernod Ricard shifts brand experience spend from events to social
Sep 3, 2020
Fayola Douglas

Pernod Ricard shifts brand experience spend from events to social

Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take place.

Bates CHI&Partners wins two Pernod Ricard brands in Singapore
Nov 11, 2014
Nikki Wicks

Bates CHI&Partners wins two Pernod Ricard brands in Singapore

SINGAPORE – Global alcoholic beverage firm Pernod Ricard has appointed Bates CHI&Partners as agency of record for two of its iconic brands, Martell and Chivas Regal.

CMO World Tour: Martin Riley, CMO, Pernod Ricard
Aug 3, 2012
Frédéric Colas

CMO World Tour: Martin Riley, CMO, Pernod Ricard

Frédéric Colas, chief strategic officer of Fullsix, interviews Martin Riley, chief marketing officer of Pernod Ricard on the joy of the informed consumer in this latest installment of the CMO World Tour project.

Juan Tan spearheads creative team for The Brand Union China
Jun 28, 2011
Benjamin Li

Juan Tan spearheads creative team for The Brand Union China

SHANGHAI and BEIJING - The Brand Union has appointed Malaysia-Chinese creative veteran Juan Tan as creative director, China. He will spearhead both of its Beijing and Shanghai offices.

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