Frédéric Colas, chief strategic officer of Fullsix, interviews the CMO of Yum Brands Asia, Vipul Chawla, on how the company responds to social media crises, in this installment of the CMO World Tour project.
GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, sits down with Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe, to talk about brands handing over control to the consumer.
Frédéric Colas, chief strategic officer of Fullsix, interviews Martin Riley, chief marketing officer of Pernod Ricard on the joy of the informed consumer in this latest installment of the CMO World Tour project.
Frédéric Colas chief strategy officer of Fullsix speaks to David Fischer, VP of advertising and global operations at Facebook on the importance of speed in the world of digital marketing.
Frédéric Colas, chief strategic officer of Fullsix, speaks to Jim Stengel, president and founder of the Jim Stengel company and former CMO at Proctor & Gamble, on differentiation through corporate values.
As part of the CMO World Tour series, Frédéric Colas is the Chief Strategic Officer of Fullsix speaks with Olivier Faujour, President of General Mills in France, Benelux and Italy on digital media's global reach.