patagonia
Patagonia gives away company: Is this real brand purpose?
The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.
How Patagonia learnt to paint a more accurate picture of its community
While Patagonia is universally renowned for its purpose-driven business, it also has blind spots, according to its ecommerce director, who shares how the brand is working to make itself more inclusive.
'No sale': Patagonia defies shopping festival fervour in China
'Buy less, demand more', the outdoor brand has proclaimed, in a contrarian tactic that has drawn attention amid the frantic discounting of the country's June ecommerce festival.
As advertisers, we should also practise conscious consumption
Patagonia was one of the first major brands to join the Stop Hate for Profit campaign. Here, its EMEA marketing director explains why.
How much power do brands have to change Facebook's behaviour with boycotts?
Ben & Jerry's, The North Face and Patagonia have pulled advertising in an attempt to force platform to change stance on hate speech.
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