orbis
CASE STUDY: How Orbis turned an old airplane into increased donations
Orbis, a charity which operates an eye surgery that travels from country to country in an aircraft, bucked the trend of decreasing charitable donations in Hong Kong by turning a decommissioned airplane into donation mementos.
Compass Visa encourages people to 'Live wholeheartedly'
Compass Visa has come up with a new marketing platform, 'Live wholeheartedly', as part of its new integrated campaign by Euro RSCG. Chapman To, its brand ambassador for the past three years, who has just recovered from a serious illness, is hosting a photo exhibition at the HK Arts Centre showing his compassionate vision. Visitors can upload their own photos to an interactive wall. In return, the brand will make a donation to support Orbis's sight-saving programme.
CASE STUDY: Orbis appeals to the conscience of Hong Kongers
Orbis, a leading international charity for treatment of the blind, needed to bring about a change in people's attitudes to charity in Hong Kong.
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