optimisation
The great mobile leap: What are you waiting for?
A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.
Google updates AdWords for campaign optimisation
Two updates to Google AdWords bring advertisers closer to their intended audiences.
Marriott Group hands Asia-Pacific consolidated search account to Performics
ASIA-PACIFIC - Performics, the performance marketing arm of ZenithOptimedia, has won the regional search account for the Marriott Group following a pitch.
Grabbing attention with online ads: Mediamind
Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising solutions provider, Mediamind.
Consumer data and the fight over the future of optimisation
In the upcoming March issue of Campaign Asia-Pacific, Daniel Davies takes a closer look at the relentless growth of consumer data and the subsequent surge of investment as specialist agencies look to impose themselves on the future of optimisation.
Will marketers pay for optimisation? Join the debate.
With digital media requiring regular optimisation to maximise effectiveness, do current compensation models account for this and are marketers willing to pay?
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